Xyra is a creative studio built on Wu Wei — the Taoist principle of effortless action.

We don't force the work; we let it arise. Music, visual art, esoteric philosophy, and object-making converge here into one living ecosystem, growing slowly and on its own terms.

We believe the act of creation itself is magical, and that the mundane holds as much mystery as the arcane. Xyra exists for people called to explore the unseen.

What we make:

Music — original songs for release, licensing, and live performance.

Visual art — work shaped by nature, and Hermetic thought.

Esoterica — writings exploring esoterica, the philosophical spine connecting everything else.

Media — zines, podcasts, and video that bring the work into public view.

Ritual objects — small, intentional, limited-run physical pieces. Clean, functional, a little surprising.

Each arm feeds the others. Nothing here is mass-produced, and nothing here is rushed. Sustainability isn't a constraint on the vision it is the vision.

About the Founder

Nicco Gulie, known creatively as Keek, founded Xyra Creative in 2025 as a conceptual art practice exploring how unseen ideas take material and form, building real objects that invite people to connect with the unseen through ritual, symbolism, and esoteric systems.

Nicco's work has shown internationally, from digital exhibitions like Art For Arts Sake (Virtual Artists UK, 2022) to gallery shows in Milan and Berlin, NFT conventions in Las Vegas, and community-driven exhibitions with LMNL in Tacoma and the Belltown Art Walk in Seattle (2025).

Before Xyra, Nicco co-founded LMNL (2020–2024), an art collective spanning visual art, music, and writing that built a digital community of over 200 people. Nicco has also partnered with RUN DMC on the DMCverse, a storytelling franchise fusing hip hop culture with multi-dimensional narrative, and served as a brand affiliate for DRiP.Haus, engaging a following of 119,000+ in brand collaboration and promotion.

Nicco studied Digital Design and Print Technologies at Clover Park College of Technology.

Xyra is where a over a decade of making settles into one unhurried, self-referential practice.